7taps customers care about making an impact. They carefully track course open rates, completion rates, and responses to assessments, polls, ratings, and learner feedback. We get a lot of questions about how they can enhance the learner experience. This blog post covers 3 ways to build more trust with learners and increase course open rates by creating branded eLearning content with 7taps.
In this post we will cover 3 tips for creating branded eLearning content. They are:
- Host eLearning content on your company domain
- Invite learners to take courses using branded emails
- Use a custom theme that matches your company brand
Use your company domain to create branded eLearning content
By default all 7taps courses are hosted on ‘app.7taps.com’. With a 7taps enterprise license, you can customize this very easily by adding a custom domain (e.g. yourtrainingsite.com) or subdomain (training.yoursite.com). This will replace the 7taps domain in links to your eLearning content with your own branded domain.
A custom domain can significantly enhance the impact on your learners and the overall user experience. Here are some key advantages:
Stronger brand identity
A custom domain aligns perfectly with your brand, reinforcing recognition and trust.
Professional image
Creates a more professional and polished appearance, increasing credibility.
Integration
Easier integration with other systems and tools like Single Sign-On (SSO).
Enhanced Security
You can implement stronger security measures with a custom domain.
Getting started with custom domain configuration
To get started with custom domain configuration, click the branding option in the 7taps main menu (top right). In the menu, you can customize the Company Logo that will appear in your courses, the custom course URL, and custom email address.
Invite learner to courses with branded emails
The key to boosting email open rates lies in two crucial elements: the sender name and the subject line. These are the only factors that influence a recipient's initial decision to open an email.
Similar to custom company domain setup, you can also create branded emails so that when you share eLearning content via email, the sender email address is associated with your company. By default, courses are sent from microlearning@7taps.com. This can be adjusted to any email address you choose, for example: training@yoursite.com.
This is also easily done and a one-time setup. Learn more about creating custom eLearning content with branded emails. Once your email is set up, you can also customize the subject line and the email body to ensure that open rates and click rates are matching your expectations.
Creating a custom theme to match your brand
You can also create custom eLearning content that matches your company brand in 7taps. To do this, create a course and select the Theme option from the top right corner of the screen. From there, select the Team themes tab and then select Add new theme.
There are 3 different card types that you can customize, course covers, pages, and buttons. Each card type has 2 different colors that can be set. The text and background should always be set with high contrasting colors to ensure accessibility and readability.
What are the business benefits of branded eLearning content?
If you implement these 3 tips in 7taps, it becomes completely white-labeled. Your learners will have no idea that you are even using 7taps. There will be no references to 7taps in the course URLs, email sending domains, email content, or even hints in the themes.
Your learners will just assume you are creating these amazing, mobile friendly, and super fun courses…which you are!
Want to see how this all works? Get started today with a free trial of 7taps or get in touch with us.
Additional resources:
- Boost corporate communication with microlearning: from strategy to tools
- How to write microlearning content with the 5 B’s framework
- Driving learner engagement with microlearning
- New microlearning product updates, immediately available in the 7taps Microlearning Platform
- Track learner progress using Single Sign-On
- Set up automated learning campaigns with 7taps learning paths
