At the CDA, our primary audience consists of busy dentists who are constantly juggling patient care and administrative responsibilities. Traditional e-learning modules and lengthy webinars were not feasible for them. They need succinct, hands-on workshop-style education.
Here’s where 7taps came into play. With its capability to create quick, engaging content, 7taps perfectly suited our goal of delivering bite-sized learning experiences.
Join Karen Hoffman as she delves into the versatile uses of 7taps at the California Dental Association. Powered by MicrolearningCONF.
How 7taps facilitates training and comms at the CDA
"I saw 7taps as a tool that could bridge communication and education in a way that would be engaging and effective and kinda sneak in the learning on the side."
1. Understand your audience
Before diving into content creation, it is essential to understand your audience's needs and preferences. Our audience comprises dentists who are clinical experts but may lack business acumen. They are also not fans of long webinars or sifting through numerous resources. Knowing this helped us tailor content that they would find digestible and useful.
2. Gather support and buy-In
Getting your organization on board with a new tool is crucial. I started by sharing my enthusiasm for 7taps with my peers and marketing partners. We created sample courses to demonstrate the platform's potential to key stakeholders that highlighted specific use cases where 7 Taps could be invaluable—such as in crafting short, engaging training modules. This grassroots approach helped garner support, easing the purchasing decision.
3. Develop content with input from users
One of our primary goals was to reach early career dentists and dental students. This group is adept at consuming information quickly and prefers modern learning tools. We leveraged 7taps to gather feedback through surveys at events, asking what topics they were interested in. By directly involving our audience in the content development process, we created material that was highly relevant and engaging.
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4. Tailor content for different segments
We segmented our audience to cater to specific needs. For example, we created regulatory courses that were not just informative but also practical, enabling easy access to essential documents and additional resources. By doing so, users could dive deeper into topics of interest, thereby enhancing their learning experience.
5. Use practical examples and internal training
Our Human Resources department quickly capitalized on 7taps by creating a more efficient onboarding process. What used to be a lengthy phone call was transformed into a quick 7taps course, covering critical topics like benefits, payroll, and time cards. The ease with which they adopted the platform speaks volumes about its intuitive design and effectiveness.
6. Encourage cross-departmental collaboration
We didn’t stop with HR. Our Communications department also adopted 7taps, creating concise, engaging courses that included links to more comprehensive articles and additional reading material. This cross-departmental collaboration helped maximize the platform's utility within our organization.
Results and Takeaways
The adoption of 7taps has been a significant success for us. It has allowed us to deliver microlearning content that is not just engaging but also extremely accessible. Whether it's for regulatory training, onboarding new hires, or sharing critical business insights, 7taps has become our go-to tool. The feedback has been universally positive, affirming the platform’s capacity to meet diverse learning needs efficiently.
Microlearning with 7taps has enabled us to:
- Reduce mental fatigue by allowing focused, short bursts of learning.
- Tailor and personalize learning paths based on individual needs.
- Facilitate quicker access to essential information.
- Improve engagement through interactive and modern content formats.
- Enhance cross-departmental collaboration by making content creation easy.
Try 7taps and transform your learning experience
If you're looking to revolutionize the way your organization approaches learning, consider 7taps. Whether you’re dealing with time constraints or the need for more engaging content, it’s a powerful and user-friendly solution.
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